How much does brand design cost?
Read More
Business Branding

How much does brand design cost?

Like anything the cost of brand design can vary. There’s a lot of factors that come into play such as:

  • How much experience your brand designer has.
  • The quality of their work.
  • How does the designer create the designs (Professional with Adobe CC or amateur with Canva, Fiver etc).
  • Is strategy involved?
  • How many visual graphics do you need, e.g. is it just a logo or do you need a slide deck, brochure, stationery, social media graphics etc.
McDonalds Vs 5* Michelin Restaurant

Let’s think of it as grabbing some fast food VS going to a 5* Michelin restaurant. If you’re going to McDonald’s your most likely going because you need it fast, your hungry and its cheap. It fills a hole. It’s not always amazing (my husband refuses to eat it!) but its food. And if it is a bit crap you haven’t really broken the bank by getting a burger.

Now, the 5* Michelin restaurant. You booked it a while back, its going to be really special, you’ve got your best outfit on ready to go. You get there and everything is lovely, the service is brilliant, your table is set, your wine choice goes with the meal, the food is stunning and delicious. Yes its obvs more than a Macy’s but its worth it. You’ve had an experience, made a memory, you’ll be telling your friends and family about it. Well this is a bit like the difference between getting a cheap logo design and investing into a strategic brand identity.

The cheap logo design is probably going to take less than a day, maybe even only an hour or two. But it’s low cost, you need one and it’s getting the job done.. For now. But what if you get it and you don’t like it? Will that designer create another logo, and another, and another until, maybe you’re happy with it? Then will you change it in 6 months because you’re not 100% happy with it? Then you’re clients will wonder what on earth is going on because you’re logo is changing so much… you’ll become less memorable, less trustworthy and not very professional.

Or you know what, it might just work out alright and you love it – but that’s the gamble you’re taking!

Then there is the 5* Michelin experience. You could invest in a strategic brand designer, where every detail is thought of and the brand is created based on your businesses services, personality and values. The process is well planned and your kept in the loop at every stage to ensure you love the final outcome. The branding process will take a lot longer than a cheap logo but that gives room for more creative thought and freedom. It’s obviously going to cost a lot more than a McDonalds, and it’s going to leave more of a mark then a McDonalds because it’s a true experience, a unique creation and if you send it back to the chef they will happily sort it out and ensure your order is created to the highest standards – not just slapped on a burger bun.

So to summarise your brand & logo design cost can be as cheap as you like, you can DIY it for free using online tools like Canva, you could buy a template from Creative Market, you could get a designer from Fiver to fire one out, or you could speak to a brand design expert who specialises in logo and brand creation. It all just depends on the achievement you want in your business, do you want your business to look professional & established? Do you understand the value of design? Do you want to take your business to the next level?

If the answer to those questions is a big fat yes then it could be time to invest in some brand help.

What does brand design include?
Read More
Business Branding

6 stages to create a brand design

Brand design is a process that creates a visual identity for your business. It’s a journey of discovery, helping you put a look and feel to what you do and your services. Each design expert has a different way of working, some can produce a quick logo for a small investment (which is often ideal for start ups who need to get going asap) others use a strategic approach to help you attract your ideal clients and create a brand with personality.

My approach as a brand design expert is the strategic route. Through my experience working with top brands such as VANS, Adidas, ASICS and Dr. Martens as well as studying brand strategy with UAL Central Saint Martins, I have created a proven 6 stage process that delivers strong and powerful brands.

Over the years this process has been tested, adjusted and evolved to become a stream lined strategy. All of my clients go through this journey, we work together to discover exactly what their brand should look like to give maximum effect with their marketing.

Having a strong brand that you have helped create will help you use the brand more efficiently. Knowing why the fonts have been chosen, why the colours represent your brand and the meaning behind its look & feel will give you the upper hand. You will be able to use your new brand designs with ease, allowing it to work its magic and attract your dream clients. You can say good bye to wasting time on Canva for 5 hours a day!

What does brand design include?

When meeting a business owner like yourself I always chat to them about my 6 stage process, why its in place, what each stage is and what we do. It goes a little something like this…

Stage 1 – Questionnaire

Like many, many, many others, you’ve probably jumped right into creating a logo, bashed a few things out in Canva, or got someone on Fiver to do it and then thought, “what the bloody hell am I doing.” That’s when strategy comes in and sorts out this whole mess. It gives you a direction. And, we kick it all off with getting to know you. We research your business, ask loads of questions, get down to the nitty gritty and find out just who you are and why you started this whole thing.

I’m not gonna lie, on a few occasions this part has made me cry. Discovering my clients’ journeys and what led them to where they are now is so inspirational. I feel honoured to working with such brilliant people.

Stage 2 – Research

As well as looking at your business we will look at those around you. The brands you love, the brands that are like you and the businesses that you just think… “bore off you’re doing a crap job and I can do it loads better!”

Taking a closer look and dissecting their brand identities really gives us the upper hand, we can prey on their weakness and use their strengths to our advantage – making your brand a force to be reckoned with – mwwwhahaha!

Stage 3 – Ideas and Inspiration

I LOVE this part and so do my clients. This is where we start to get visual and create a feast for the eyes with some really tasty mood boards.

Using all the info from the research stage, I start to picture what your brand could look like – this is where your businesses personality starts to come to life. Brand values play a huge part in creating mood boards as well as what your brand does and who it does it for.

At this stage I create three core themes that I feel would represent your brand. We then discuss them, share notes and get your thoughts on how you feel your business should look.

The mood boards contain loads of beautiful ideas for fonts, typography, colour palettes and logo design styles. We can even include any ideas you may have as well! It’s great to compare notes and start to visualise your brand.

Stage 4 – Design Summary

This is a bit like a brief; a description of what we want the outcomes to be for your brand, what do we want it to look like, what colours should we be using, what style of fonts do we feel would work well, who should it appeal to. We also add in here what we don’t want the brand to look like!

In short, it’s a bullet point list that comes with a refined mood board so we can see exactly how the logo designs should be created.

What does brand design include?

Stage 5 – Design Concepts

Using ALL of this information – research, ideas, inspiration, mood boards and design summary I then start to work my magic and create some design concepts.

Again other designers and brand experts have different approaches when it comes to starting a design. For me it starts with word association, I write down words that I feel are or could be associated with your business, whether it be verbs, nouns or adjectives. I use these words along with the name of your business to start sketching designs. I do loads! I sketch until I can’t sketch anymore!

Once I’ve got all the sketching out of my system I look through the designs and pick out the logos that I feel would work best. These designs are then drawn more precisely and accurately using my AMAZING iPad Pro. They are then digitalised onto my iMac using Adobe Illustrator where they can be created to absolute perfection. This is where I then start to add font choices and colour palettes to the designs to really bring them to life.

At the end of this stage I create 3 final logos that I will share with you. I will discuss why the logos have been created, why I have used certain fonts and what feeling the colours provoke.

Together we are then able to play around with the designs, maybe combining features from them or altering the layouts to refine it into a finished brand identity.

Stage 6 – Final Brand Design

The moment every client (and me!) has been waiting for. The final design!

Your logo will be created and showcased in all it’s glory! It’ll be ready for you to use online and digitally for things like social media, websites, Canva, PowerPoint, Google Docks, Accounting software etc. You’ll also have the files that are in the best format for print too, that means you can get your business cards printed, make postcards, notebooks, pens you can even go and slap it on a jumper and wear it all day long! The world is your oyster.

And I won’t leave you with just that – I don’t want you to poo your pants and wonder “What on earth am I going to do with this now?!” I’ll load you with a brand guidelines so you know what all your colours and fonts should be and how your logo should look. I’ll also supply a guide on your brand files so you know exactly how and what to use them for. And if that isn’t enough I’ll be knocking around afterwards just incase you need my help with anything at all when it comes to using your brand. Not to mention my free Facebook Group that you can have access to with loads of advice and guidance when it comes to branding your business.

After that you are now ready to rock ‘n’ roll!

One client of mine was so excited to receive her brand she honestly didn’t sleep all night, she was too busy looking at it all and coming up with ideas to get it going, to launch and putting it all in place!

If you’re struggling to know where to start with creating your logo and just need HELP! Fill in the contact form below and lets chat about how strategy can stop everything from looking cobbled together so you can have your dream brand.

Why use a brand expert?
Read More
Business Branding

Why use a brand expert?

Ok, you’ve got a business and you need a logo and I know what you’re thinking. ‘I can just do it myself.’

There are plenty of tools out there to help you create your own logo, like Canva, Word (please don’t do it!), good old pen & paper, or getting your mate Dave to do it because he’s really good on Adobe Photoshop (please, please, please don’t do it, Photoshop is for Photos, not logos!).

To be honest with you, Canva is pretty good if you want to save some money and get the job done pretty quickly, but here are a few things you need to know before you head down the rabbit hole.

  1. Canva logos are templates and your most likely not the only one using that logo.
  2. Canva logos cannot be copyrighted, because they are templates. So if you’re planning on starting a brand that is going to sky rocket then maybe its time to reconsider using Canva.
  3. Canva logos are not strategically designed with YOUR business in mind. They won’t help you stand out in your market as a leading expert, they won’t help you attract dream clients and they probably won’t help you look established and professional.

Is it just me or can you tell when a business has used a Canva logo?

Brand Identity Design

So what actually is a brand?

Branding is a particular look and feel you give your business so that it attracts your ideal clients.

This should be done visually (the way you look) AND verbally (the way you talk). For example:

Verbal Branding

How you sound, how you talk, and the written word.

Visual Branding

Your logo, colour palette and font selection. You could also develop further into other branding assets like social media graphics, slide decks, photography patterns, brochures etc.

Taking a hold of your branding and creating it strategically helps you create your businesses look & feel. You can take control of the perception your audience has of your business.

So do you want you audience to think that you’re a Canva binger who spends hours on end trying to perfect endless logo designs. Or do you want them to know that you’re an expert at what you do and a bloody good professional one at that.

Why use a brand expert, what is branding?

Here are five reasons why you should use a brand expert and what they can do for your business.

1. A brand expert can save you loads of time.

If you hire a brand designer you won’t find your self sat on Pinterest or Canva for hours trying to make something look nice when really you know it’s a bit crap. You will be able to have meaningful conversations with your designer about your business & clients. Your designer can translate this info into a memorable logo, created using colour & font phycology. Leaving you to spend more time working with clients and making money. AND once your branding is complete, you’ll be able to launch a working marketing tool that will help you onboard lots more lovely clients.

2. A brand expert can make you memorable

When creating a new brand or rebrand its vital to use strategy. If you don’t your just plucking your logo out of the air because ‘it looks nice’. A strong brand has to go through a process of research in it’s industry market, inspiration and creativity. Every stage of the branding process helps discover the art direction of what your brand should look and feel like to help your business make a memorable mark on the world.

3. A brand expert helps you smash your goals

Using a brand designer ensures your logo is created for YOUR business. It will be a bespoke creation and tailored to your vision, mission and personality. It won’t follow trends, it won’t look the same as your competitor, it will be created with a purpose to serve your business, and the aim to help you reach your goals.

4. A brand expert can blow minds

Using a talented creative who has years of experience using skilful and creative software means that your brand can be unlimited in the way it will look and feel. It can be clever, unique, tell a story and leave your audience with a feeling – be that love, eagerness, inspired, a needing or a want for your service.

5. A brand expert can boost your confidence and help you get clients

Ok, so as a brand expert I am not going to confess to being a secret mindset coach or anything like that but I am going to tell you that branding can massively boost your confidence, and here’s how…

Imagine you’re getting dressed up for a night out after being in your PJs for the whole of 2020-2021 covid pandemic. You are thinking… OMG what if everyone else looks amazing, what if my makeup is crap, I need to sort my hair and pick an outfit.

So you get showered, you’re feeling fresh, you do your hair and makeup and you put on that outfit you’ve been dying to wear for over a year. You feel bloody amazing! But.. It’s been so long since you’ve seen humans in the flash! How will they react? You are poo’in your pants, but you go out anyway.

You get to the party and everyone’s like ‘Oh my gosh, you look amazing, you look well hot, where is your outfit from, I love your hair, do you want a drink?!’ You have such a good night and the next day your mates are all messaging you in the group chat about how good a laugh you all had and you want to do it again soon.

This is just like branding.

You want to put yourself out in the world, you want to go to the social media party. But you’re scared your business looks a bit shit. So you invest in a brand designer who helps you nail your logo, gives you a freshen up with a new colour palette and chooses some fonts that are just to die for (who ever knew that fonts could be so lush!).

And with all of this brilliance you step out, you launch your new look and everyone’s like ‘bloody hell, who is this bloody awesome business, I need to see some more of them, what do they do… LIKE, FOLLOW, SHARE, RECOMMEND, BUY.

All the social media endorphins start running through your head you’re thinking, “why the hell didn’t I do this earlier” you are feeling super confident that you can take on the world. And then you post some more, you talk to more people, you tell them what you do, you become your own brand ambassador and rave about your business, which starts getting others talking & thinking about you, which results in more engagement, more leads and more clients!

Brand design is such an amazing journey that helps you discover details about your business that were hiding under the surface. It helps you visualise your business and allows you to be memorable in your marketing.

If you are sick of being stuck in Canva and want to take your brand to the next level of looking professional and established maybe now is the time to get in touch with a brand expert.. Ahem… like me.

If you’d like to know more please whizz your details in the form below and lets have a chat.