A view of a designer working in her sketch book at a desk. She is sketching with a pencil different design ideas for a logo. The logo is of a bird for the brand Embark. It needs to represent a brand that helps your business find its own path using research.
Branding your business, Business Branding, Rebrand

Should your business have a meaningful brand design?

Should your business have a meaningful brand design?

When we first set up our businesses we are eager to get it out into the world. And that’s exactly what you should be doing – we can’t pay the mortgage with good ideas if we don’t implement them!

An evolution is taking place for most new businesses. You’re finding your feet, testing your strengths & weaknesses, etc. This is when a DIY or budget brand is ideal. You need something to just get out into the world until you’re ready to take things to the next level.

It usually takes between 1-2 years to find this biting point. You’re aha moment! Discovering your zone of genius. This is when you really need to think about having a meaningful brand.

A meaningful brand design can help your business flourish, become established, trustworthy, and professional; a REAL business that is taken seriously.

We create this meaning using various design objectives:

+ Brand Strategy
+ Colour Psychology
+ Typography selection
+ Design Stylings

All of these core features are blended together like a recipe. It needs a touch of this and a sprinkle of that to create a meaningful visual identity.

Your meaningful brand should work as a strong marketing tool. Once it’s cooked and out of the oven it will:

+ Sing to dream clients
+ Tell your brand story
+ Give a sense of quality
+ Share your personality
+ Be timeless
+ Be something you AND your clients love

This is exactly why when working with my clients I won’t just nip off a call and produce a logo that I hope you will love. I work with you using a strategic process. Asking the right questions to draw out what your brand should look & feel like.

If you’re thinking of taking the leap to create a meaningful brand ready to fly in the New Year I offer two packages:

1. Brand Design – your initial brand foundations (logo, fonts, colours & SM graphics)

2. Brand Blueprint – a strategic journey of 6 x 1:1 sessions to build clarity around your business & marketing, PLUS everything in the Brand Design Package

Click on the button below to book a free call with me. We can chat about getting your new professional and meaningful brand ready for your business!