Online Travel UK had no brand or online presence, and if it was to get the word out there it needed a face.

OTUK wanted to emphasise that whilst they operate in travel they are also massive tech businesses. So although travel is their passion, a lot of their lobbying work is around digital markets and digital travel. So it was really important for the brand to focus on online travel tech.

Online Travel UK is “Shaping the future of travel and supporting UK economic growth.”

Pre Brexit, members were involved in the EU Travel Tech. But after Brexit and Covid they got together to create a UK version. They decided they needed a presence and be credible.

Together with Surge Communcations and OTUK, we worked through the brand strategy of the project, ensuring that the deliverables would be on-point. OTUK needed a reputable and professional brand along with a simple yet powerful Squarespace website.