I met Lorna through a mutual connection in the creative industry. She had been the Head of External Communications at Thomas Cook Airlines when Thomas Cook sadly collapsed in September 2019, and had played a huge role at the heart of the crisis communications team during that time. Lorna had been planning to set up on her own, so with her array of connections and contacts, Lorna founded Surge Communications; an independent PR and communications consultancy in October 2019.
Logo, Icons, Colour Palette, Typography, Imagery and Brand Guidelines
Lorna understood the importance of a strong brand with a clear message and before the official launch of Surge, she wanted to get this nailed. With that in mind she contacted quite a few agencies before coming to me, but hadn’t found a partner that she felt she wanted to work with.
Lorna said to me that she felt like a very small fish in a very big pond to those agencies that she had spoken to. Lorna explained to me how important it was to her that whoever she worked with felt as excited about her company as she did!
We had a great chat and hit it off straight away.
She told me her background at Thomas Cook, her passion to set up such an interesting business and her exciting new projects, one of which was a project with the iconic JW Marriott Grosvenor House Hotel in London.
From then on we got cracking with her business’s new brand identity. Together we looked into her business message, her who, why and what. We researched competitors and her place in the market, then looked at inspiration for the style of the brand.
We developed a design summary and concepts, right down to the final logo, fonts, colours, brand guidelines, icons and imagery.
Once we had completed this great process, Lorna felt she had established a business to take out into the world, to grow and gain new and exciting clients.
Surge Communications is something that Lorna wanted to make a reality for many years before she actually ‘went for it’. Its mission is to surge people and brands forward with culturally relevant, impactful PR and communications. Lorna wants to share her passion for great communications with everyone that she works with.