955 Consulting x Amy Manning
Brand Identity
Jo’s business had grown in the direction of a brilliant niche that would excel her business growth!
She wanted her business’s brand identity to tell this story and help attract her target audience. She needed a brand that looked professional and corporate but without looking boring or generic.
Working together we looked at 955 Consulting’s brand strategy before delving into creating a full identity.
Jo and I got together weekly to talk. We covered the following in our strategy sessions:
+ Brand Discovery
+ Brand Promise
+ Brand Core Values and Purpose
+ Brand Focus
+ Core Marketing Themes
+ Customer Journey
After these sessions, Jo had complete clarity on her brand. We were both a bit gutted really to not be having a good chat every week. But, it was time to move on to the brand design concepts of her logo, colour palette, typography, and graphics.
To throw a spanner in the works I love to show my clients some very different brand options. Jo loved them all but we decided that based on the strategy there was only one choice.
Brand Identity
Client
955 Consulting
Location
Manchester, UK
We decided to go with a design based around 955’s essence; Launch, Scale, Grow.
For this design, I wanted to show these three words visually. A design that is growing but without being cliche. A design that shows connection, scale, and launching. This has been created subtly, bringing together a well-balanced, professional, and approachable brand.
The connecting squares icon is diagonally tilted upwards for a launch/grow effect, whilst the ‘955’ is slightly cropped to give an emerging/growing feel. The colours are balanced; not too corporate, not too masculine/feminine, and not too bright but bright enough to steer clear of being dull and boring.
To complete the brand I created a full suite of social media templates along with a slide deck to use for client proposals and presentations.
The results!
A professional and modern logo.
Inclusive and approachable typography.
A mini brand guidelines with fonts and colour palette.
A bespoke set of social media templates.
An easy to use, editable and fully branded slide deck.
Want results like this?
Get in touch and let’s chat about your brand design.